Services
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Copywriting
Putting the best words in the best order. These are the words that’ll drive an action, whether that’s to fill in a form, click a link, make a purchase, get out and vote, or pull your pants down. From web copy and banners to long-form copy and sales pages, I’ve got ya’ boo.
Content marketing & strategy
Blog posts, social media, emails, guest posting, video - it all forms part of a wider strategy. It’s how companies like Google, Spotify, Slack and InVision are dominating the market. Because people aren’t just buying into your product — they’re buying into you. So let’s make you sound extraordinary.
Tone of voice
Tone of voice impacts everything, from brand loyalty and repeat purchases to awareness and engagement. Who’s your ideal customer? Are they a teenage girl? A twenty-something? A retired old man who keeps all his money in his shoes? If your customer met your brand in a bar, would they instantly become friends? If not, we’ve got work to do.
Content audit
This is the nitty-gritty, technical stuff. I’ll dive down into the depths of your website, turn over every comma, inspect every paragraph, and make sure your words are working hard enough to convert your customers and get noticed by Google.
Blog posts
Whether it’s part of a wider content strategy or a one-off blog post, I’m all ears. (Just kidding. I have the normal amount of ears). From short, engaging posts to heavily-researched white papers and guides, I can blog about almost any topic. Don’t have a title in mind? No worries — I’ll generate a whole list of new topics for you to wow your customers with.
SEO copy
Want to rank higher for your keywords? That’s where SEO copy comes in. Generally living on category and product pages, it’s the copy that Google looks at to decide where it should rank you (along with a multitude of other factors). Through a heap of keyword research and competitor analysis, I’ll have you ranking with the big dogs in no time.
Emails & newsletters
Email newsletters are one of the most lucrative ways to share industry news, advertise new products and build a better relationship with your customer. But with an average of 82% of emails going unopened, newsletters can feel like shouting into the wind. Let’s fix you up with some snappy copy and tantalising subject lines to get your customers clicking.
Ghostwriting
Sometimes you can have an incredible idea, but you don’t have the time, the energy or the know-how to put pen to paper. Let me do the work for you. Through Skype calls, planning meetings and regular feedback sessions, I’ll help you say what you want to say. The best part? You get all the credit.
Creative & ideas
Occasionally, inspiration hits you in the face like a cricket bat. Other times, you need a little help getting things cooking. Whether you need someone to take the creative lead or just a friendly face to bounce ideas off, I’ll work with you to come up with a winning idea — and then help you bring it to life.
…And everything in between.
Can’t see what you need on this list? Don’t sweat it. If it’s literary-related, I can probably help. And if I can’t, I’ll pass you on the names of some people who can.
Looking for copy to write home about?
hello@chloerosewhitmore.com