Hello, you.

Let’s get one thing straight: I didn’t grow up wanting to be a copywriter.

Aside from chocolatier, veterinarian, superstar, lawyer, marine biologist and, at one point, professional mermaid, what I really wanted to be was a poet.

But after graduating from my Creative Writing degree with nothing more than a stack of poems and a crippling overdraft, I realised I needed something with a steadier cash flow. So when a big beauty company offered me money to write their product descriptions, I was all in.

And then I realised something. I loved copywriting.

Four years later, and I’ve worked with some of the biggest businesses in the UK, from B2C beauty and fashion brands to B2B web agencies and SaaS companies. I’ve written everything from web copy and emails to blog posts and video scripts. I’ve designed style guides and trained other writers. I’ve stripped brands back and rebuilt their tone of voice from the ground up.

Because copywriting is essentially just consumer-led poetry. And it’s everywhere. From political campaigns to Old Spice ads, copywriting has the power to change opinions, capture attention, stir up emotion and drive action.

But writing those words? The ones that stick in your brain and make you reach for your purse? That’s an art. That’s poetry.

So - what can I do for you?

All mouth and no trousers? Let’s talk.

hello@chloerosewhitmore.com

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